A chance for the charming and motivated

According to a study by the portal of the recruiting company HN, after IT specialists, sales specialists are in the top five most sought-after. Among equipment sales managers, professionals with a range of knowledge in several related fields are needed. Our employees have made a few more amendments to the portrait of a specialist in the promotion of industrial equipment. Maksim Kushnirenko from the Generators Department believes that a university graduate must, firstly, be able to learn, and secondly, be goal-oriented. “Otherwise, it will be difficult for a young specialist to bring every project to a successful conclusion, and it is extremely important not to leave unfinished business. In addition, you need to really love the equipment you work with and believe that it is the best. Although it is,” the specialist laughs.

Ruslan Matsipura, Head of Industrial Cooling Systems, believes that those who decide to link their careers with the supply of industrial equipment must have not only fundamental knowledge in a number of engineering and economic disciplines, but also have a certain personality, a kind of symbiosis between a “nerdy engineer” and a “speculative salesman”. The relationship with a buyer of industrial equipment does not end with a completed sale, but only begins. The client does not want to just buy, he wants to be helped to solve his problem technically, he needs an individual approach.

The list of necessary skills, knowledge and character qualities for a successful industrial equipment supplier manager includes an understanding of technology and a specialist’s charisma, according to Sergey Pryadko, head of the air treatment department. “Selling equipment is different from offering, for example, clothing. Here, the manager must be very flexible and always ready to find a non-standard solution for the customer,” says Sergey Pryadko. Among the mandatory skills of a good manager, the commentator noted the ability to communicate with people, although this quality, according to Sergey, can be developed in oneself. “The main thing here is desire, and there is no limit to perfection,” says Mr. Pryadko.

“We don’t sell iron, we sell the conveniences that our equipment brings,” says Oleksiy Ivlev, head of the Odesa branch of Dalgakiran Compressor Ukraine. – “That’s why I would put the ability to convince in your rightness, charm and communication skills in the first place, and only in the fifth place out of ten possible I would put good engineering and technical training of a sales specialist.